Revised: September 2021
The voice talent you choose for your product often goes a long way in determining the level of acceptance of that product among consumers.
While choosing a male or female voice over artist is vital to crafting a brand personality for your product, there are several factors to consider before making that choice.
Imagine this scenario, you’re finally done with the last edits of an awesome video for your project, relief! The next stage on your bucket list is to get a voice over artist. For someone who has created a video, you think “well that’s going to be the easiest task on my list!”. You search online and are overwhelmed by an abundance of unique and fantastic sounding male and female voice over samples.
You may have originally decided on a male voice but now you’re starting to switch to a female preference. The amount of options and decisions to make can be tough especially if you suffer from FOMO (fear of missing out) a common problem in this modern world filled with choice.
Not to worry though; you aren’t the first and won’t be the last to be indecisive about the male or female voice over conundrum. The fact remains that there is no general answer to this question but there are common key pointers to making the best voice over choice for any project.
A helpful way to choose the right voice over artist is by looking at the distinguishing features of these different voices. The features that are generally associated with the male or female voice can help you decide on which voice over artist you should choose for your product.
Distinguishing features of the male and female voice
Males generally have low pitched voices (A2 to C3) while females have high pitched voices (A3 to C4).
Rougher articulation is often associated with male voices while the female voice is associated with a gentler articulation.
Males tend to use full pitch range during speech while females vary pitch range during speech.
Men are more likely to raise their volume for emphasis while women are more likely to raise their pitch for the same purpose.
However, if these features aren’t enough to base your judgement, then you’d want to check out the results from research carried out in this area.
What the experts say
Molly Babel, Grant McGuire and Joseph King carried out a study on vocal attractiveness. Although opinions by both sexes were often correlated, males generally rated fellow males as less attractive than females did.
However, both females and males had similar ratings of female voices. The study arrived at the conclusion that the judgement of vocal attractiveness is complex. This conclusion might stem from the fact that different audiences have different voice preferences.
Another study by Harrison Interactive stated that 48% of the respondents thought male voices were more forceful while 49% were of the opinion that gender made no difference.
46% of the respondents were of the opinion that female voices were more soothing. 19% of the respondents said that female voices were more persuasive while 18% said male voices were more persuasive.
However, there was a large concession that they were most likely to buy gadgets like computer and cars advertised using male voice over.
Several other studies have also revealed correlated opinions about choosing a male or female voice over. However, one thing is clear; different voices work for different products and different people.
What consumers think
To answer this recurring question, we also decided to look to the consumers themselves. What did they prefer? Based on our review of opinions around the topic, we discovered that most consumers weren’t always aware of which voice is suitable for which product except when they’re asked.
The common opinion among customers was that it didn’t matter if it was a male or female voice, rather, they were more concerned about a voice that says “trust me”. Trust was more important to these consumers than the sex behind the voice, a reason why the Scottish accent is winning call centre work.
However, it is important to note that female voices are typically seen to be more trustworthy, with 66% of survey respondents claiming to prefer a female voice when watching an internet video for this very reason.
This could also explain why we typically hear the voice of a woman when we’re on hold, or reach a company’s IVR system, as they help us feel more relaxed.
Alternatively, it’s usually a male voice heard when communicating authoritative messages. Although most respondents believed that gender did not matter when voicing things like ads, when it comes to voiceovers like emergency announcements, it will more often than not be a man’s voice heard.
However, the most important factor to consider when selecting a voice artist is what is right for you and your project.
Male or female voice over – what we think
After much research and surfing through conflicting opinions, here’s what we think about choosing a male or female voice over artist. There are two key factors that come to play when choosing a male or female voice over artist – your audience and your product.
Your audience plays a vital role in determining which voice talent you choose. That voice might sound like music to your ears but if your audience isn’t into it, they’ll most likely not buy into whatever you’re offering.
Usually, female voice over works well if your audience comprise mostly of children. Surprisingly, deep accented male voice over work well for young females.
Although a deep accented male voice attracts the attention of young women, it doesn’t always work in advertising, especially if you’re selling feminine or cosmetics products.
The decision really comes down to the product that is being promoted. In a lot of cases, the consumer will want to identify with a brand personality (that includes the brand voice) before they convert. While male voice overs work well with products like electronics and cars, female voice overs work well with family and fashion products.
Choosing a voice over artist for your product can be a very delicate task because the voice of your product would determine if people listen or ignore it.
How we can help
Here at Matinée Multilingual, we help our clients choose the best voice over talent for their product. We have a large database of talented voice artists, with speakers from over 80 different languages.
Our expert team would be delighted to advise and help you select the perfect voice for your next project. Why not get in touch with us today to discuss your voice over needs?
Call us on +44 (0) 118 958 4934
Or email firstname.lastname@example.org