All the latest industry News from Matinée

The power of animated explainer videos to capture audience’s attention

21 Oct 2020

Simple slideshow explainers can be an effective way to convey information to your audience, but they can lack any real personality. Using animation for your explainer videos is a much more forward-thinking, effective option if you truly want to make an impact and capture your audience’s attention. Animated explainer videos... Read More

How to build a brand for an international audience

30 Sep 2020

Read our expert advice to help you create a strong, impactful brand that has a worldwide reach for an international audience. Nearly 2,000 businesses are started every single day in the UK, which is, astonishingly, just under 80 an hour. For each of those budding businesses, there are many factors... Read More

French subtitles – why use them on corporate videos?

28 Aug 2020

Discover the benefits of using French subtitles on corporate videos. And how to make sure your business videos contain professional subtitling. Video is highly effective for storytelling, exposure and advertising. People find videos more memorable than the written word and it is more in demand by consumers than ever before.... Read More

Make the most of your video content with audio transcription

21 Apr 2020

Whether you’re working on a new marketing campaign or creating educational e-learning content, if you’re working with video, it can be all-consuming. Creating compelling video content takes time, consideration and energy, so it can come as a bit of a shock to discover that your carefully crafted content might not... Read More

Send your video content global with cost-effective subtitling

21 Feb 2020

When brands and organisations make video content, they’re creating a piece of brand collateral, whether it be a glossy promo ad, a how-to explainer video, e-learning or internal communications. It’s great, dynamic content and they can see how many times that their content has been viewed but there’s no real... Read More

Max your sales potential with video localisation

11 Feb 2020

An amazing billboard ad can still stop traffic, but that doesn’t mean that it translates into sales growth. While the traditional advertising go-tos are easy to spot, measuring their ROI is just as hit and miss as it ever was. People are consuming advertising and content like never before. They... Read More

Working in a post-Brexit world

31 Oct 2019

So, we’re not quite there yet, but Brexit is edging ever closer and will be a reality one day very soon. While many companies have been working through their Brexit strategy, we’re instead looking at the business landscape in the longer term as we turn our thoughts to the new... Read More

How to increase your audience with inclusive content

23 Aug 2019

When major players like Facebook and YouTube are adapting their platforms, you know change is underway. But the latest top tips to boost engagement and views are so much more than just another trend. Inclusivity describes the initiative to create or adapt internet content to be enjoyed by everyone, regardless... Read More

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