Top 5 benefits of adding subtitles to your online content

By Tom Aurelius
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As a multilingual agency, we understand the importance of subtitles and the impact that they can have on your content reaching a wider audience around the world. We’ve had a look into the the Top 5 benefits of how adding subtitles to your online content could benefit you, and what we here at Matinée can do to help.

It’s no secret that people use video for both personal and commercial purposes on social media. In terms of viewership and engagement, video has surpassed all other content types in recent times. We all know that countless videos are being uploaded to websites, and apps such as YouTube, TikTok, Facebook, and Instagram every single minute of every single hour.

However, there is a huge gap between making videos and making videos that have an impact. If you want your videos to have a bigger impact, what can you do? Well, one solution would be to add subtitles.

1. Make sure that all acronyms, abbreviations and names are understood.

Technical terms, industry jargon, and brand names can all be made more understandable with the help of subtitles in a video. This is particularly helpful for videos that explore themes ‘beyond the norm’.

Consider a fictional show set in an alien world where everyone speaks an alien language and uses alien technology. If the audience doesn’t understand or identify half of the words being spoken, it will be difficult to engage with the tale and the characters. Subtitles provide the necessary clarity for viewers, allowing them to take in and learn from whatever they’re watching.

2. Increase accessibility through subtitles and make your content available to more people, in more places.

Subtitles provide a huge benefit in terms of accessibility. Everyone, including the deaf and the hard of hearing, has access to media including online videos, movies, and television shows. Using subtitles makes it possible for them to observe and participate in the same way that a hearing person would.

By providing subtitles, you can reach a wider audience and encourage people to view media from other countries outside of your home country. Subtitles expand the market for both audiences and production companies alike with each new language added.

3. Comfortable viewing – no matter the location.

Subtitles allow people to enjoy your content, even when in an environment that it’s volume can cause a disturbance.  When the volume is muted, subtitles can help you understand what’s being said, without the need for lip-reading skills.

Today, it’s common for videos to auto-play without sound on social media. However, your content will be incomprehensible to viewers without either sound or subtitles. You can still watch a video and get the gist of it, even if there is a “No Talking!” sign posted nearby, with the help of subtitles.

4. The stats speak for themselves.

In addition to improving traditional engagement measures, adding subtitles to your content will have a number of other positive effects. Let’s have a look at the statistics that show the impact subtitles can have on your video content. According to Forbes magazine:

  • 69% of people watch videos without sound in public and 25% of people watch videos without sound in their own homes.
  • When captions are made available, 80% more viewers are likely to watch your video content.
  • 50% of viewers have advised that subtitles are important, as they often watch videos with the sound turned off.

5. Boost your SEO.

Experts have advised that including relevant subtitles in your video can help it rank higher in search engine results. Although the quality of your material should be your first focus, you can improve your search engine rankings by including subtitles in your videos.

It’s a well-known fact, that behind Google, YouTube is the second most popular search engine worldwide. That is why it’s crucial that your content can be easily located using the search function. For example, subtitles on a YouTube video can affect SEO and increase the likelihood that the video will be found by a wider global audience.

Sounds good, right? So, what can we do to help?

We’ve been in the subtitling industry for over 30 years, and there’s not much we haven’t been asked to do! Our professional subtitlers use the latest software to deliver high quality and cost-effective video subtitling services in over 80 different languages.

Why not get in touch with our expert team today to find out how we can help you?

To find out how we can help your business with quality subtitling, translation, and voice over services, why not get in touch with us today? We provide services in over 80 languages including voice overs and subtitling.

Call us on +44 (0) 118 958 4934

Or email


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  1. A Preston January 25, 2023 at 6:34 pm

    Really important point about accessibility – still there are far too few websites and resources that consider how people who are blind, deaf, sight-impaired or hearing-impaired can have full access to all the content out there.