Latest industry news from Matinée

Some businesses effortlessly take over several new markets while others find it hard to break out of their local markets. This is simply because consumers in any given market are often motivated to buy a product only when they truly understand its benefits. This article explores how global brands are using multilingualism to break into new markets.

Chinese New Year is celebrated with ringing bells, lighting fire crackers and enjoying traditional lion dances. With all this talk of the Chinese New Year, we thought we’d take a look at the differences between Mandarin and Cantonese, two of China’s primary languages.

Pull up your hose (kilt socks), whack on your tartan apron, and get ready for Burns Night. Robbie Burns is Scotland's most famous poet, and his name is known across the globe as one of Scotland's greatest icons.

Scotland has been named a ‘call centre nation’, with so many options to locate call centres whether in the UK and abroad it got us thinking if it is the Scottish accent that is winning people over.

Subtitles are something that many of us don’t even take notice of but their importance should not be underrated. Here we take a look at what subtitles are, where they are most used and how they are made.

From the invention of recorded sound to the “Man of a Thousand Voices,” modern voice over had to start somewhere. What brings voice over work to life, why is it so common now, and what makes a great voice over artist?

If you haven’t yet looked towards the rapidly growing markets in Asia you really should. There’s a wealth of opportunity for British and European companies to enter. Here’s our top tips on what you need to consider to localise in an Asian market.

Before the year draws to an end and we get a little bit too excited about enjoying our well deserved time off at Christmas we think it’s good practice to reflect on the past year.