Closed captions allow viewers to read what is being said on screen. Closed captions are typically used for accessibility reasons by those who are deaf or have hearing impairments.
However, these captions are used by a much larger audience for a variety of reasons. They could be used when someone is watching a video in a busy or loud environment, watching a video with the sound off or to support viewers that are not native in the original language.
Adding closed captions to your YouTube video is fairly straightforward. We’ve even created a handy tutorial that you can follow so that you can easily create and add closed captions yourself or by someone in your team.
Steps to adding closed caption to YouTube:
- Click channel logo and go to creator studio
- Click edit on your chosen video
- Click Subtitles/CC
- Click English (automatic)
- Edit the captions to match your video correctly
- Click save changes
OR if you already have a subtitle file such as an SRT file to upload, follow steps 1 – 3 from above, then continue with the below steps:
4. Add new subtitles or CC
5. Select language
6. Click upload a file – and click subtitle file
7. Upload & Publish
The more accessibility options you add to your YouTube channel, the more potential you have to grow your online audience. Not to mention that YouTube videos with closed captions or foreign language subtitles are ranked higher by the platform’s algorithm and will have a better chance of being in the top searches if you choose to optimise your videos.
If you need any help with creating a subtitle document file for YouTube or any other media player then we’d be happy to help!
Get in touch at firstname.lastname@example.org
If you are looking to add foreign language subtitles to your video then check out this tutorial.