Latest industry news from Matinée

So, you’ve been given a quote for voice-over and it includes audio post-production costs for “cleaning and editing” the audio. What does this mean? And why do you need it?

The idea of a future where people can communicate effortlessly with each other in different languages, translated perfectly by machines, is a seductive one. Although machine translation technology is evolving all the time, it’s clear that we haven’t quite achieved this utopian vision yet. But will it ever happen?

In this article we’re going to look at the profile of voice-over artist and actor, Erich. Erich is of German-Russian descent, growing up in Germany and subsequently moving to London to work on his career. Erich is often involved in German voice-over projects and feature films.

As the use of video as a marketing tool continues to increase year on year, smart marketers are cottoning on to the fact that localising their videos will help them reach a far wider audience.

Game localisation essentially means adapting the game to make it relevant to its players in terms of specific cultural references, humour and terminology. It has become recognised as quite an art, not least through infamously amusing and much shared examples of translation failure in the early days, like these.

Many people who are looking for a voice over studio in the UK will automatically Google “Where can I find a voice over studio in London?”. They make the mistake of thinking that there are very few studios outside of London. But the benefits shrewd clients who do look beyond London for their voice over needs are clear.

In our last couple of blogs we have looked at a number of factors influencing the English language to become as it is today, but how did it reach the stage where it is understood by 1 in 7 of the global population?

We hope you have found our mini blog series useful this week. Today we will be giving you common Italian phrases which will help you on your travels.