Blog - Subtitling

Squid Game is dominating conversation at the moment, which got us thinking about Netflix and its offering of foreign language content. What does it mean for the subtitling industry?

Whatever your purpose, subtitles play a key role in widening your audience reach. So, what are the pros and cons of including slang in your subtitles? Does it help communicate the meaning of what is being said, or simply stand in the way of an effective abridgement of the spoken audio?

Video is highly effective for storytelling, exposure and advertising and is more in demand by consumers than ever before. You can make your videos more effective by adding professional subtitling, including in French, which is spoken by 64 million people worldwide.

How do you build a brand for an international audience that has vastly differing age groups, cultures, languages and buying habits? It’s a question that has to be answered if you want your brand to take advantage of a global marketplace.

Video content is great and dynamic, but there's no real notion of whether the content has been understood. Subtitling means that your video content can be understood across the world and lets you speak to a global audience.

When major players like Facebook and YouTube are adapting their platforms, you know change is underway. But the latest top tips to boost engagement and views are so much more than just another trend.

80% of all internet users are members of Facebook, which amounts to a whopping 2.23 billion users. What this means for businesses is that there is a huge window of opportunity to communicate with your target audience.

Foreign language subtitles allow a non native audience to understand what is being said in a video by reading text in their own language. Check out our step by step tutorial for adding foreign subtitles to your YouTube videos here.