Audio Description services for the blind & visually impaired
What is Audio Description?
Audio Description is an extra audio track used to make visual media more accessible for blind or partially sighted viewers. In the natural gaps between dialogue, the Audio Description track explains what’s happening on the screen – everything from entrances and exits to scene changes and action sequences – right down to details about the appearance, gestures and facial expressions of the characters.
By adding this vital narrative to the dialogue and sound effects that the audience can already hear, Audio Description transforms the experience of visual media for people with sight loss. It simply helps tell the full story. And because it’s on a separate track, it can be turned on and off and has no impact on other viewers.
Why do you need an Audio Description?
It’s becoming increasingly important to make video content more accessible to the visually impaired. Ofcom’s target for television access services has increased year-on-year and Audio Description is a key target for broadcasters; the BBC already provides the service on 20% of content on its main channels, and other channels are following suit.
Businesses too should consider making their video with Audio Description. There are almost two million people in the UK with sight loss – around one in 30. Most film releases now come with audio description built in, and an increasing number of DVDs are being released with an audio description track included. With Audio Description and subtitles your video will serve a much wider market.
Audio Description in three easy steps:
- choose a voice from our UK Voice Artists or from our Foreign Voice Artists as required
- complete a Quick Quote form opposite and send us a download link to your video
- we’ll write the Audio Description, record and deliver as a linear .wav or ESEF file for TV broadcast