An amazing billboard ad can still stop traffic, but that doesn’t mean that it translates into sales growth. People are consuming advertising and content like never before, but your video content could still work harder for you.
When it comes to video translation, one of the key questions you need to weigh up is whether to go with subtitles or a voiceover. But the question we want to ask today is whether people are becoming more accustomed to reading subtitles and if this makes them more effective.
The internet has made marketing a global game for any business brave enough to take on the world – and the evolution of web content has been a major driving force behind the industry and growing brands alike.
Language is incredibly subjective, so you can imagine how translating between two different languages can be difficult. Our Quality Assurance means you know exactly what level of accuracy to expect and you can be sure to get a consistent quality, every time and across many different languages.
If your business is calling out for a voice-over then you’ll know how difficult it is to choose from all the options you have available. But an explosion of cheaper options greatly affects the range of quality on offer and makes it difficult to choose the best option for your needs. So, how much is a voice-over worth to you and your business?
There are five common ways to translate video. The method you choose will depend on the size of your budget; the objectives of the video; and the audience’s preferences. We look at the pros and cons of each.
