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Language

facebook targeting

Facebook Targeting to Reach Different Language Speakers

Facebook has more active users across the globe than any other social network, making it the most powerful platform to reach a global audience online. So today we’re looking at how you can target users in their own language, with content that speaks out to them on a personal level, and why it’s so important you do so.

Child sitting on stack on books reading

Three of the most popular works of children’s fiction (in translation)

Not many people realise just how many of their favourite children’s stories originally started life in another language. Countless people have listened to their favourite bedtime story without realising the author was writing in a completely different language. But the best children’s books have appeal that stretches across boundaries of culture and language. Here are …

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audio translation

The latest innovations in language and audio translation

As the audio translation industry evolves and becomes more technologically advanced due to recent innovations, we find ourselves wondering about the future of translation and language services, and the increasing part machines are playing. For now, the latest innovations don’t offer high quality consistency for fully-automated translations, but let’s look at some of the latest …

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perfect translation - translate button on keyboard

The perfect translation is not always so literal – taking care with translations

Whilst we’re always trying to translate film and video word for word, sometimes we just get a little stuck trying to find the perfect equivalent. Dictionaries and translation guides provide us with the core of language, but even these might not be enough for the modern translator. A good example of a case where literal …

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The Debate on Drugs Impacting Language Learning Performance?

Can drugs provide the best learning performance for language students? At a recent Guardian newspaper and British Academy debate (Are drugs the answer to language learning – video highlights) some difficult questions were posed to a panel of experts and the audience over the potential future role of pharmaceuticals in language learning. As a voice-over agency, …

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Widely Spoken Romance Languages

The term ‘Romance language’ refers to a group of languages derived from Vulgar Latin. Typically, Classical Latin refers to the Latin of literature and politics spoken by learned men, while Vulgar Latin was spoken by the everyday man: the merchants, slaves, gladiators. The Romance languages have many similarities in grammar and vocabulary, making audio and …

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Backpfeifengesicht to Shemomedjamo: five fantastic words the English language lacks

With approximately one million words, the English language has arguably one of the biggest vocabularies in the world, and as translation is our business, we know them all. Though we may have a word for almost everything, there are some crucial phenomena which are yet to be identified, leaving even the best translation agencies scratching their heads, in …

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Text expansion: Issues for voice-over and subtitle translation

English is the main source language for a lot of the audio-visual translation projects we receive. Some clients provide their own translations for voice-over or subtitling but hardly any of our clients are aware that not all languages remain the same length when translated. For instance, German is approximately 30% longer than English (see image …

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