Case studies

Matinée Multilingual – delivering outstanding value translation, voice recording and subtitling services from the UK, for over 30 years

Thai subtitles for AXA

Thai subtitles for AXA

WeCreate are a creative branding agency based in Hong Kong.  As part of the brand design strategy for AXA Asia Group, they created a series of eLearning videos.

All the speakers in the videos are English, so they required Thai subtitles to translate the messages for their staff based in Bangkok. Thai is spoken by more than 20 Million people worldwide. The subtitles were produced in ‘standard Thai’ which is read / spoken by most educated Thai.

To ensure the subtitles didn’t cover the title/name captions, we opted for the subtitles to appear on one line with a semi-transparent blue background, which matched the AXA Asia brand guidelines nicely. This short clip shows how effectively the subtitles can fit into a video, with a bit of forethought.

Please visit: Thai voice-over agency