Case studies

Matinée Multilingual – delivering outstanding value translation, voice recording and subtitling services from the UK, for over 30 years

Japanese voice-over for Toys R Us

Japanese voice recording for Toys R Us*

Toys “R” Us was founded in America and is a retailer for kids’ toys and baby products. Their toy stores are now found all over the world, and they’ve been in the industry for over 65 years.

In Japan the Toys “R” Us brand focuses primarily on building customer loyalty, they depend on repeat customers, in part due to the low birth rate in Japan. This makes quality localisation extremely important.

The ‘Power Clix’ magnet blocks, is a toy that allows its customers to build and create shapes with their magnetic connecting blocks. The commercial required a youthful, energetic and child friendly voice and native Japanese voice artist. Chikako –was the perfect match.

The client was delighted with the voice over and the commercial was broadcast on television and online in Japan.

Please visit: Japanese Voice Over Agency