Superdry is an international fashion chain which produces clothing for men and women combining American Vintage and Japanese styling. They have shops in over 40 countries worldwide and this interview with the creators, Ian Hibbs and Julian Dunkerton, is part of a series of videos that were translated for their internal communications channel.
Matinée Multilingual subtitled the video in both Dutch and Flemish. This example shows the Flemish subtitled version. Superdry has received a number of celebrity endorsements, a highlight being when David Beckham wore a brad leather jacket in 2007.
In March 2010 Superdry Group floated on the stock market with a valuation of £400 million, by December it had a market capitalisation of £1.2 billion. We’re delighted Superdry trusted us with producing the subtitles and we hope to do more work with Superdry Group in the future.
Please visit: Flemish subtitling agency